Years ago, the first time we set foot in the Wonderwall space, we knew the brand identity needed to have a sort of eclectic elegance to it. The owners had a simple typeface as the logo and hadn’t given much thought to expanding it into a full brand identity.
We took the opportunity to create a sleek, timeless, and unique brand identity that was as versatile as each and every selection in the store is unique. Most brands have a few logo variations, but the Wonderwall brand was designed with multiple that could all exist as the primary logo depending on application, and still maintain most, if not all of the brand presence.
Chase, our incredibly talented artist and designer was responsible for the amazing murals on the exterior of the building. For anyone in need of a stunning hand painted mural, he’s your guy.